What is AMP and how does it work with MOX.tv?
Getting information in seconds is the value and principle of Internet users. Therefore, if the site does not provide a high-speed page's loading, it should be ready to earn less. The lack of a mobile site version reduces revenue too.
There are many reasons. Here are a few of them:
1. Users have a choice because engine offers them several hundreds of alternative sources for answering questions. And this is an average of -7% targeted action for each additional second when the site is loading. These are the results of the Amazon company analysis.
2. Standard response time is up to 3 seconds. If more, reduced position in the Google because of the engine algorithm.
3. In 2018, mobile traffic exceeded desktop traffic. Now the difference is slightly more than 1%, but the rate is growing every second. In addition, access to Wi-Fi isn’t permanent, and the price of mobile Internet in Europe starts from $19, in the USA and Canada is from $54. So, time is money, in the literal sense.
The AMP (Accelerated Mobile Pages) framework, a tool for creating accelerated mobile pages, will help increase user’s loyalty. To make the site easier, the code is structured using open HTML tags and restrictions. Unlike the desktop page, it is allowed to embed only certain JavaScript libraries and CSS styles on a mobile page. AMP tags like <amp-img>, <html amp> and others are used for video, images, audio. Although in order to implement AMP in your site, it is not necessary to be a programmer. There are modules and plug-ins for all popular CMS in the open access. They allow you creating AMP-versions of pages automatically. There are several consoles, a browser extension, and a Node.js validator to check the site for compliance with the mobile layout rules.
We always recommend to our publishers using AMP. The target audience is better and easier consuming content from mobile. Sites more often fall into the Google issue = increased mobile traffic and enhance the capacity of advertising. And our units comply with the requirements of the framework, so you make a profit from native advertising, regardless of what device they interact with it – by the smartphone, tablet, laptop or PC.
Otherwise, there is a dilemma. When advertising formats don’t support AMP pages, the site loses profit due to technical reasons: either the connection was lost, the server responded too late. If the site is not optimized for mobile, it is worse monetized, as users rarely click on the link in the search results.
