Сhop-chop: how our units do not affect the loading of pages

More than half of the Internet audience prefer mobile to access the network. But those who open sites with desktop devices don’t like to wait. If the company’s page didn’t respond to their request in seconds, and it’s not about the quality of the Internet connection, they close the browser tab and don’t return to the content again.
Our video ad formats do not overload the site. Consequently, the “user friendlу” interface isn’t endangered, and the resource monetization moves according to the plan.

The technical side of the coin.
In our player native video advertising is loaded in parallel with the site, without blocking the loading of pages. Due to asynchronous codes and the correct units setup, the audience sees advertising if it is interested in it, and the publishers’ revenue is growing. In addition, the initialization and advertising call only occur when the player is viewable to the user. This is not slow down the browser in which the site loaded and the site as well.

What about DFP?
If you manage advertising campaigns using DoubleClick for Publishers, you need to create another one ad in your DFP-account and launch tags in the ad files. We will use them to advertising in the site. And you continue to plan, analyze and show ads just as effective using a familiar tool.

Creating ad units in DFP is accompanied by the automatic generation of HTML-code fragments and JavaScript. Calling our platform, these tags find the intended advertising places in the site code. The result is guaranteed, as because our codes are fully compatible with DFP frames and multiframes.

The larger the site, the more advertising space it has and, therefore, monetization opportunities. We will help to fill the resource with high-quality native advertising by providing quick and easy-to-customize units.