It works! Check list for effective work with mox.tv

Video advertising attracts more than texts online and offline. And more sites are interested in testing new video formats and increasing the profitability of their resources. We have collected a list of 5 popular questions on setting up a unit. Answered on them you can check whether everything is considered before the launch.

• Is the player installed on all pages of the site? Bigger coverage – more engaged users. They watch videos, interact with content, tell friends about it, go to landing page etc. To keep the audience focus on products, you need to create opportunities. Pass-through placement is one of them.

• Do users see the player? Reducing the standard size of the any unit often becomes the reason for its lack of visibility for the audience. Placing a In Page unit at the end of the page could decrease viewability and bring lower profits. Just because users do not always have enough time, their mood changes, they forget finishing reading. The position «in front of the text» is always advantageous.

• Is the software unit installed on both the mobile and desktop versions of the site? Although mobiles keep hold on hands, the audience prefers different devices for their own purposes – laptops, tablets, stationary computers. Somewhere you need a larger screen, somewhere a smaller is right. Keep in mind these needs, you show advertising to the user on different devices, the video more often interacts with the audience,  increased viewability = increased revenue.

• You have own waterfall of advertisers. Which number are we? The further away, then lower the position of the video in the overall rating and lower price per view. Most advertisers choose auctions, we use priority rates for all types of purchases (it can be RTB or direct collaboration). 800+ publishers, 100% traffic verified by ads.txt, assignment of priorities: it is possible not only to optimize the number of requests, but also to affect the publisher's income.

• Does your audience want to watch ads? When they turn on Adblock, not in the cards. We exclude users who use such services from the list of audiences. It helps us as close as possible to get target users with every system request.

We are interested in growing our publisher’s income with us, and are ready to share the tools of effective code setup. Therefore, go through the points above once again. Everywhere «Yes», but something is not working or not as high quality as you would like? Write to your manager and we will help you identify the reasons.