Make a pitch for everyone: how yield optimization technology helps the site to earn

Almost every platform has different player sizes, advertising formats, different placement requirements, and not everyone has the ability to call fallback tags. If all these introductory matches, the site is monetized as much as possible. And if you are set up the yield optimization, profits grow rateably your potential. Yield optimization means the technical ability to receive more from video advertising by filling in the entire volume of website requests. Indeed, in our player, you can work with several advertisers at once.

Imagine you have 100 thousand requests. 60 thousand we buy. For the remaining 40 thousand, we suggest using fallback tags that allow you to display ads from other partners using our technology. We can handle any fallback tag VAST or VPAID. It remains only to inform the partner who issued the VAST or VPAID that the ads will show in one of our formats. And this the inRead, top roll, video slider, in-stream video formats.

After set-up, we optimize profit in three steps:
1. We broadcast our advertising. Because we work only with priority bidding, the higher the price of the Mox.tv advertising request in the overall rating, the more expensive it will be bought the customer view on the website.
2. When our requests are over, we call VAST Fallback # 1 with the code of any other ad network. If there is no result, VAST Fallback # 2.
3. If VAST Fallback # 2 also contains no ads, we call any JS function you provided and/or javascript code of another ad network.

We offer one of the most effective programmatic buying scenarios. So, for just one player, you can use maximum resources for advertising on your site, without registering . So, having only one player, you get the maximum opportunity to place native video ads on the site – at no extra charge for working with the codes of other advertisers, new registrations and empty requests worked out without profit.

Programmatic buying saves time for the publisher and advertiser. We are pleased to provide all the necessary tools for a simple, convenient and profitable partnership.