Watch the 2019: what is in store for advertising next year

Every year we study the native ads market, analyze trends, and have already prepared a forecast for the next advertising year. The material tells about the seven must-haves of 2019.

The advertising message should be interesting and viewable.
So as to the content attracts users and fulfill other marketing objectives, its form, wording, visual design and placement on the screen are equally important. Algorithms of Mox.tv analyzes the unit position before launching advertising on the site. Video attention value and usefulness is the task for the advertiser creative team.

Mobile devices are all the rage.
If 400 people gather together and start scrolling content on smartphones next year, this will be equal to the around the Earth walking length. Such a promenade will take a day even for inexperienced users. We have developed everything necessary for the player working with any mobile diagonal – from 4.01 on Android to 6.5 on the iPhone Xs Max.

The optimal length of the commercial is 20 seconds.
The more concise, the better. Not long ago this thesis was relevant both for the sales pitch and for the video. Now the duration of effective advertising increases to 15-25 seconds. Unchanged for the publisher remains the most favorable position for the player on the page – before the main text of the material.

Detailed targeting is not enough now.
To maintain the distance between the brand and the target audience, you need not only to know the age, geography, and preferences, but you also need to be on formal or informal terms with them, depending on positioning. Our algorithms show which adverts are interacting users best. We will offer similar the next time. And maybe this will be your brand.

Diversification is growing.
Concurrence is the engine of progress. Diversification helps it grow. Therefore, publishers and advertisers tend to show individuality by dint of special content feed, experiments with the corporate identity, tries to relate a product or service with the audience values ​. And we provide native advertising video formats – InRead, top roll, video slider and in stream.

The brand lift becomes the leader among ads effectiveness indicators.
The choice of KPI is an individual issue. Some people quantify them by the amount of profit, others by the cost per click or the image tonality compared with the positive to negative opinions. We recommend using an automated tool called brand lift. It accumulates brand awareness, ad recall, and brand interest. So, in order to your ads remains mostly positive emotive among consumers, our player shows videos only when they are watched. Suddenly the user is distracted and stopped interacting with the video, it stops. By the way, you don’t pay per this view, if it is viewed less than half. 

Programmatic is reach out.
According to Publicis Groupe Zenith, 67% of ads in 2019 will reach the audience using an algorithm and correct code launch; sales of native advertising will grow by 21%. Such numbers are the advantage for publishers and an additional challenge for platforms. In order to be confident in the security of our publisher’s transaction, we will continue working with priority bidding for both direct cooperation and RTB.

To cut a long story short, in 2019 market should continue to study the behavior of the target audience and offer them interesting, useful or at least native video ads which raise a smile on their faces. And we offer you the necessary tools, including manuals for setting up units.