How do our publishers get safety advertisements for their sites?
Monetize the site without threats to its system work. All native ads in our platform run two-step verification before our publishers get it. To be shown by MOX.TV advertising must meet the laws and rules of the targeting country. As well as be safe for online resource and its’ audience.
We check all advertisers' creatives in two steps: with the special programs and manually. The last is a task for your personal platform manager. This steps help being mindful of all ads “national” features. For example, in Italy we do not show ad where kids eat. In Germany, UK, Sweden, and France – the different brands' products comparing.
The advertiser’s pre-moderation in the Mox.tv system is the checkup creatives compliance with local advertising laws, which, although very similar, but different in nuances. This procedure takes about 24 hours. Checked the video, targeting, the text, as well as the advertising message corresponds to the video plot. Advertising can be rejected if it is too intrusive, which provokes negative emotions among users. So, our native formats follow the «Coalition for Better Ads» recommendations. And, as a result, more often look through the audience.
What ads under the spotlight?
Prohibited content 18+ (21+ and 16+ in some countries). Ads about erotic services, sex goods, dating sites, pornography or too explicit visuals immediately get in the ban. The same is with sex-cartoons, videos with models, wearing transparent dresses and in the provocative poses.
Alcohol and tobacco ads are limited. For example, in Vietnam, we never show a video about alcohol and low-alcohol beverages. In Cyprus, restrict strong alcohol and wine promo. On the Polish sites, video ads with wine and beer may sometimes appear, because these categories are partially allowed by local law. MOX.TV doesn’t offer a video about cigarettes and other tobacco products to publishers from Norway and Finland
Tracking indicates deliberately false, offensive and shock content. And users don’t see it on your site.
We show religious advertising only when it doesn’t insult the believer’s feelings.
Promo about games, online casinos, and so-called “children's content” we check with caution. When they measure up law, they will be shown in the player. At the same time, the personal manager always can help, when you want to disable this or other advertising on the site.
The systems we use verifies advertiser codes in real time. Suspicious activity and potential threats won't escape attention even when using VAST / VPAID. To be sure we do the third step. So, we also moderate ads it in top Google and other companies' services – that number one in the Brand and Private safety segment.
We are confident that advertisers should offer content, which is consistent with the law of all the 193 countries where used the Mox.tv units. Moreover, only the content that contributes to the online users’ privacy and correlates with all the Internet security protocols are useful to our publishers and help them increase the revenue.
