Mobile monetization. What MOX.tv is ready to offer for your mobile audience?
At least 150 minutes a day user scroll, surfing the social networks, read the news and other sites, so interact with the smartphones in every possible way. Video watching covers 90% of doing. We adopted all advertising formats for gadgets with the diagonal for 4.01 " to 10.1", and continue to improve them, because of the rapid growth of mobile devices.
According to a study by Google Consumer Barometer-2018, 88% of US residents, 72% Poles, 41% Ukrainians use smartphones. The mobile audience goes up, and this trend will continue in 2019. Therefore, when setting up units on the MOX.tv, we firstly test advertising formats on mobile and then finalize them on desktops. This allows achieving the correct display of the top roll, content roll, video slider, pre-roll and sticky ads on all users’ displays.
Another mast for video advertising with a mobile audience is the AMP framework. It is a popular tool among publishers for optimizing mobile pages. Sites weigh less and it doesn't overload the browser due to the special structure and some restrict in the code. You can read more about this tool at the link.
Only we should add that our player works correctly together with the AMP technology. In common they effectively monetize the audience for the high-speed connection to servers, good fill rate, as well as a significant frequency of transitions from the search engine to the site (pages with a response time of up to 3 seconds in the priority of Google).
If publishers do not use AMP, we will talk about technology and offer to apply it. Further, the choice is yours. Our units can be installed on any site and they will work on it.
Video slider created for both publishers and advertisers. It helps generate high-quality impressions. Users oftener see the player and can consume content in a routine way. As a result, videos are frequently watched until the last second.
Content roll works when users scroll the page. The video disappears immediately after the show from the beginning to the end or due to the termination interaction with it.
Top roll is the position of the player in the header of the site. For native video ads, the format is unique. The top position of the unit leads advertisers to the sites, for whom it is important that their brand been seen and heard. Just as in the previous formats, when the video not involved and there is too little time for watching video, almost the advertiser does not pay for that.
If the sticky format is applied, the player appears on the right position at the bottom or at the top of the screen. Video ads are played all-time when audience interacting with the site content.
All of these formats are adaptive. That is, the advertising unit automatically determines the available space on the user’s mobile page, and the player is proportionally reduced to be fine with the display.
The picture is not distorted, the advertisement is seen, and if it fits into the framework of the consumed content, it is interesting to the audience, the quality made by the advertiser, the site makes a profit from the impressions of the video brand sequence. Your Mox.tv platform manager will provide a comfortable purchase for resource monetization on mobile and desktop, as well as connect high-quality advertising for the site audience.